It’s impressive how in the midst of our fast-paced, digital lifestyle, something old can become new again. Fujifilm’s line of INSTAX cameras and instant-print film appeal to a whole new generation of users that appreciate having something to hold on to, or better yet, to give away… sharing moments through printed film. From a marketing/design perspective, it’s all about the lifestyle of the demographic and the countless fun things they can do with the film (and not with their smartphones).

Client/Agency: FUJIFILM/Morello+Co.
Tactics: Packaging/displays, image development + Digital