In my 6-year tenure as Creative Services Manager with SSMG, my main role was to conceptualize, develop and design turnkey branding, marketing and advertising solutions for privately held outlet shopping centers across the united states. This included tactics for both the b2b side of the business (real-estate developers) as well as the consumer facing brand. the on-going creative challenge was to make everything look like “champagne” while on a “beer” budget in order to compete with the larger, nationally recognized outlet centers. Effective planning and design were key to implementing efficiencies in creative workflow to accommodate the quick turnaround of monthly retail promotions.
Client/agency: Various/strategy+STyle Marketing Group
Tactics: Branding, Advertising, Print + Digital
