Thirsty for print? As part of Konica Minolta’s CEC sample program, 5 Borough Brewery represents a fictitious NYC-Based Micro Brewery brand, created to showcase the printing capabilities of KOnica’s equipment. Design considerations incorporated the use of colorful patterns and textures for a lively NYC theme while highlighting custom Print finishing techniques such as embossing and UV Varnish. Supporting materials were also designed to show Large format printing, corrugated packaging, window decals and other alt materials.
Client/agency: Konica MInolta/Morello+Co.
Tactics: Branding, Print, Packaging, copy-writing
