you only get one chance to make a first impression and quite often, packaging is the initial interaction a consumer has with a brand. Sure, we’re not supposed to judge a book by it’s cover, but having a strong, well-designed package that communicates the brand personality at a glance can be a deciding purchase factor among competitive shelf space. Below are some packaging designs (for both real and fictitious brands) that I’ve worked on for various clients/agencies.
Client/Agency: Various
Tactics: Packaging Design
